> Article one of three about complete business solutions
by Elitsa Mihaylova*
Current economic perils may be turned
into new opportunities, if you know
how to go about it
The Bulgarian business sector has developed in the last
two decades. Ventures have progressed from the initial
concept through the struggle to establish the business, and
to strengthen its market position. For those who have
succeeded, now is the time for reassessment. For those who have failed or who want to start from scratch, this could be a time of great opportunities.
There is certainly one circumstance that has changed over the last few years – the emergence of a serious business culture in Bulgaria. Managers have realised that business decisions can no longer be taken over dinner in a fancy club. Significant time and effort must be put into research and evaluation before taking any major step, hence the need for business consultants. By business consultants we mean a team of individuals whose aim is to protect your particular business interests and help your management to achieve specific goals. Your business consultant need not be a specialist in your area of operation
but, with their innovative ideas and ability to spot future trends, they should be able to help you plan strategically and support your complete business development strategy. Whether you have an in-house PR, marketing or advertising team or you work with an agency, your consultant will challenge your existing ideas and indicate new directions to pursue.
Employing a business consultant can be well worth it financially. Business consultants are invaluable for their ability to optimise resources. Their strong links with advertising agencies enable them to negotiate larger discounts and better terms.
In this global economic crisis, whether you want to boost your company strategy or change direction, try out this new trend in business culture – find a trusted business consultant today!
Read the second of three articles about web marketing in the next issue of Vagabond.
*Elitsa Mihaylova (ely@carpediem.bg) is a Business Consultant at Carpe Diem
For more information visit www.carpediem.bg
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